To my Canadian sports business network: are you still treating pickleball as a local recreational trend? If so, you are missing the explosive sponsorship marketing wave about to cross the border. We have officially moved past the leisure perception stage. Pro pickleball is scaling into a highly structured sports entertainment ecosystem. Simply watch the PPA Tour's recent PARTNERS docuseries for a glimpse into the massive international vision guiding this movement. The corpora

With notable athletes like Genie Bouchard wearing them recently, Kitchen Blockers are changing how players think about protective gear.

EVENT UPDATE: Andre Agassi, Steffi Graf Win $1M Pickleball Slam vs. Andy Roddick, Eugenie Bouchard...