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Sports travel is booming in 2025, fuelled by a growing demand for immersive, active, and socially-conscious experiences. One of the standout trends is the rise of purpose-driven travel, with fans and athletes seeking trips that combine sport with sustainability, local culture, and wellness.

Today’s traveller might be just as likely to pack sneakers or a paddle as they are a swimsuit. From sunrise runs in Central Park to beachside pickleball matches in Tulum, lifestyle sports are changing not just how we move, but where we travel. It’s the rise of the cultural athlete: For this group, sport is more than exercise — it’s a way to connect, express identity, and often, spark the idea behind their next trip.

Charles Barkley captured the stereotype perfectly: “The problem with pickleball is I don’t like playing with old people.” That one line sums up the perception challenge facing brands, agencies and the sport itself. If they want pickleball to grow beyond a fad and become a legitimate, competitive, multi-generational platform, they’ll need to do more than sell paddles. They’ll need to sell legitimacy.

Click to view a fun conversation featuring Anna Leigh and ESPN SportsCentre host, Christine Williamson. ESPN was shooting on location, showcasing the pickleball boom along with 50 States In 50 Days, celebrating the full spectrum of American sports.

Travelling for pickleball is more than just hitting the courts; it's a chance to enjoy new locations and showcase your skills.

With its growing popularity, enthusiasts are always on the lookout for the best places to play and compete.

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