2025’s Biggest Sports Travel Trends

Sports Tourism News — Sports travel is booming in 2025, fuelled by a growing demand for immersive, active, and socially-conscious experiences. One of the standout trends is the rise of purpose-driven travel, with fans and athletes seeking trips that combine sport with sustainability, local culture, and wellness. From marathons in eco-conscious destinations to community-led surf retreats, travellers want to feel good about where they go and what their trip supports. 

Adventure and endurance sports are also surging, with destinations offering multi-day cycling tours, trail running events, and triathlon camps to meet rising interest in personal achievement and outdoor escapism. Meanwhile, the growth of padel and pickleball is driving new regional events and sports holidays, especially in Europe and the Middle East. 

Major global events are attracting both hardcore fans and casual spectators, supported by a wave of upgraded hospitality and experience packages. Lastly, technology is reshaping planning, with dynamic ticket-travel bundles, app-based fan experiences, and AI-curated itineraries enhancing convenience. 

In short, the modern sports traveller isn’t just a fan – they’re a participant, a purpose-seeker, and an experience collector. Here we take a look at some of the biggest sports travel trends and expert predictions driving sports tourism in 2025… 

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