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My Top 5 Sports Trips of 2025
What a year for me with sports travel and experiences! My goal for 2025 was twofold: to capture amazing moments as my son finished high school, and to keep fueling a new passion, continuing my deep dive into pickleball. With that and in the theme of the many "best of..." lists that come out at this time of year, here are my top five adventures that stood out for a variety of reasons. #5: MLP in Grand Rapids, Michigan 🚙 The Trip: My road trip to experience a live Major Leag

Craig Johnson
Dec 16, 20253 min read


Insider's Guide To The Pickleball World Championships Festival
The Jenius Bank Pickleball World Championships are a full-blown sports festival. As a volunteer, I get to see the operational flow firsthand. If you're making a trip to Brookhaven Country Club this week, thinking about attending future PPA Tour or MLP event or for those early planning to attend this event next year, here is my Spectator's Guide to navigating the venue and catching the best action.

Craig Johnson
Nov 5, 20252 min read


Volunteering at the Pickleball World Championships (Exploring Sports Tourism)
Toronto 🇨🇦 ✈️ Chicago ✈️ Dallas 🇺🇸 My journey to the Jenius Bank Pickleball World Championships is set to begin. This trip isn't just about professional development; it’s a perfect example of modern sports tourism: blending volunteer access with the excitement of a new city and attending for the first time a new sporting festival. The event grounds at the Brookhaven Country Club in Dallas, Texas As I previously wrote, Why Volunteering Still Wins , these roles offer unpar

Craig Johnson
Oct 30, 20252 min read


The Unexpected Path To A Sports Career: Why Volunteering Still Wins
Students often ask me how to build a career in sports. While working for a professional sports team or aiming to become a sports agent like Jerry Maguire sounds amazing, it undoubtedly demands commitment and a willingness to start at the bottom. Looking back at my early experiences, I was incredibly lucky to collaborate on a school project with sports marketing idol Brian Cooper . Brian is a major influence in the sports business industry, recognized as one of Canada's Top

Craig Johnson
Oct 23, 20252 min read


2025’s Biggest Sports Travel Trends
Sports travel is booming in 2025, fuelled by a growing demand for immersive, active, and socially-conscious experiences. One of the standout trends is the rise of purpose-driven travel, with fans and athletes seeking trips that combine sport with sustainability, local culture, and wellness.

News Feed
Oct 1, 20251 min read


How Lifestyle Sports Are Reshaping Travel
Today’s traveller might be just as likely to pack sneakers or a paddle as they are a swimsuit. From sunrise runs in Central Park to beachside pickleball matches in Tulum, lifestyle sports are changing not just how we move, but where we travel. It’s the rise of the cultural athlete: For this group, sport is more than exercise — it’s a way to connect, express identity, and often, spark the idea behind their next trip.

News Feed
Sep 3, 20252 min read


Early Planning For Fall Adventures
The summer is not over yet; however, my attention is shifting towards the fall season for further developing my pickleball business opportunities and capitalizing on the surge in sports travel experiences. Looking ahead to the coming months, listed below are early events I have on my radar.

Craig Johnson
Aug 15, 20252 min read


Field of Dreams: Maximize Your Trip Experiences
As my son concludes his senior year in high school, I'm acutely aware that opportunities for Sports Trips with Dad are becoming scarcer.

Craig Johnson
Apr 15, 20253 min read


Where It's At: My Top Conferences
After an excellent week at RacquetX, I started to think about my top three conferences that I would recommend to attend if you can...

Craig Johnson
Mar 26, 20253 min read


Itinerary: Pickleball In The Desert
Everything is coming together for this Pickleball In The Desert travel adventure. The itinerary that starts this weekend is set to...

Craig Johnson
Feb 11, 20251 min read


Exploring Fora: The Modern Travel Agency
In a world where travel is complex and expectations are high, Fora Travel caught my attention as a way to make bookings so much easier.

Craig Johnson
Feb 5, 20253 min read
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