Insider Tips

The theme for 2025 was Market Research . I spent the year traveling to major events, analyzing facility models, and studying how fans engage with the fastest-growing sport on the planet. As we turn the page to 2026, my mission is shifting: I am moving from observation to activation. Here is a look at the main pillars driving my professional work this first quarter: 🎾 Pillar 1: Distribution & The "Three Stripes" (The District) Adidas returns stronger with the new AdiPower Pad

What a year for me with sports travel and experiences! My goal for 2025 was twofold: to capture amazing moments as my son finished high school, and to keep fueling a new passion, continuing my deep dive into pickleball. With that and in the theme of the many "best of..."  lists that come out at this time of year, here are my top five adventures that stood out for a variety of reasons. #5: MLP in Grand Rapids, Michigan 🚙 The Trip:  My road trip to experience a live Major Leag

I'm always on the lookout for coaching help and local clinics to up my game (and maybe one day boost my DUPR too). I’ve also started seeing pickleball clinics as more than just training sessions; they’re a clever way to spice up my travel plans. Just like hunting for music events (another passion of mine), adding some pickleball play makes my trips way more fun and memorable. With winter getaways on my mind currently, I've been doing some serious digging to curate a list of

Students often ask me how to build a career in sports. While working for a professional sports team or aiming to become a sports agent like Jerry Maguire sounds amazing, it undoubtedly demands commitment and a willingness to start at the bottom. Looking back at my early experiences, I was incredibly lucky to collaborate on a school project with sports marketing idol  Brian Cooper . Brian is a major influence in the sports business industry, recognized as one of Canada's Top

It feels like just yesterday that I was a new sports parent searching for easy-to-use tech tools to maximize my kids' sports seasons or testing out the best iPhone Apps to help manage everything from communicating with the coach, game scheduling, practice attendance, team snacks or coordinating carpools with my kids' teammates. Now, I find myself still handling many of these tasks (except for the practice snacks or car pooling), but with a focus on organizing my own picklebal

The growth of pickleball in the Greater Toronto Area (and across the country, for that matter) is unmistakable. The challenge now is...

After an excellent week at RacquetX, I started to think about my top three conferences that I would recommend to attend if you can...

I've officially committed to 3 days of learning and networking later this month in Miami! Here's a snapshot of the sessions I'm targeting...

My new passion for pickleball often sparks comparisons to when I experienced the rise of snowboarding back in 1998.

In a world where travel is complex and expectations are high, Fora Travel caught my attention as a way to make bookings so much easier.

Nothing compares to the excitement of competition and the joy of learning. A fantastic way to combine these two is by attending a PPA Camp.