After attending three Major League Pickleball (MLP) stops during the first half of the summer season—and heading out for my fourth this week in Chicago—I thought it would be fun to share some travel finds and tips I've discovered while on the go. From the courts of Columbus, Ohio, to a return to the Big Apple, it's all been part of assisting with event stops for this amazing pro tour. As I learned early on in my career, great event experiences aren't just about what happens i

To my Canadian sports business network: are you still treating pickleball as a local recreational trend? If so, you are missing the explosive sponsorship marketing wave about to cross the border. We have officially moved past the leisure perception stage. Pro pickleball is scaling into a highly structured sports entertainment ecosystem. Simply watch the PPA Tour's recent PARTNERS docuseries for a glimpse into the massive international vision guiding this movement. The corpora

I’m loving my current journey as I dive deeper into the growth of pickleball across North America. Whether I'm navigating complex new sales channels on the retail distribution side or embedding myself directly into pro event operations, one thing is always clear no matter the sport: you cannot help support future growth if you are not near the action (or in this case, the courts!).

Toronto 🇨🇦 ✈️ Chicago ✈️ Dallas 🇺🇸 My journey to the Jenius Bank Pickleball World Championships is set to begin. This trip isn't just about professional development; it’s a perfect example of modern sports tourism: blending volunteer access with the excitement of a new city and attending for the first time a new sporting festival. The event grounds at the Brookhaven Country Club in Dallas, Texas As I previously wrote, Why Volunteering Still Wins , these roles offer unpar

Students often ask me how to build a career in sports. While working for a professional sports team or aiming to become a sports agent like Jerry Maguire sounds amazing, it undoubtedly demands commitment and a willingness to start at the bottom. Looking back at my early experiences, I was incredibly lucky to collaborate on a school project with sports marketing idol Brian Cooper. Brian is a major influence in the sports business industry, recognized as one of Canada's Top 25