I’m loving my current journey as I dive deeper into the growth of pickleball across North America. Whether I'm navigating complex new sales channels on the retail distribution side or embedding myself directly into pro event operations, one thing is always clear no matter the sport: you cannot help support future growth if you are not near the action (or in this case, the courts!).

My new passion for pickleball often sparks comparisons to when I experienced the rise of snowboarding back in 1998.