The theme for 2025 was Market Research . I spent the year traveling to major events, analyzing facility models, and studying how fans engage with the fastest-growing sport on the planet. As we turn the page to 2026, my mission is shifting: I am moving from observation to activation. Here is a look at the main pillars driving my professional work this first quarter: 🎾 Pillar 1: Distribution & The "Three Stripes" (The District) Adidas returns stronger with the new AdiPower Pad

Toronto 🇨🇦 ✈️ Chicago ✈️ Dallas 🇺🇸 My journey to the Jenius Bank Pickleball World Championships is set to begin. This trip isn't just about professional development; it’s a perfect example of modern sports tourism: blending volunteer access with the excitement of a new city and attending for the first time a new sporting festival. The event grounds at the Brookhaven Country Club in Dallas, Texas As I previously wrote, Why Volunteering Still Wins , these roles offer unpar

As another summer season comes to a close, I've had amazing music experiences over the last few months, both locally and while travelling for work-related sporting events. Here are some highlights from my summer, along with travel suggestions that might assist you in planning your next special event trip.

After an excellent week at RacquetX, I started to think about my top three conferences that I would recommend to attend if you can...

I've officially committed to 3 days of learning and networking later this month in Miami! Here's a snapshot of the sessions I'm targeting...

Everything is coming together for this Pickleball In The Desert travel adventure. The itinerary that starts this weekend is set to...

In a world where travel is complex and expectations are high, Fora Travel caught my attention as a way to make bookings so much easier.