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The Unexpected Path To A Sports Career: Why Volunteering Still Wins
Students often ask me how to build a career in sports. While working for a professional sports team or aiming to become a sports agent like Jerry Maguire sounds amazing, it undoubtedly demands commitment and a willingness to start at the bottom. Looking back at my early experiences, I was incredibly lucky to collaborate on a school project with sports marketing idol Brian Cooper . Brian is a major influence in the sports business industry, recognized as one of Canada's Top

Craig Johnson
16 hours ago2 min read
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Early Planning For Fall Adventures
The summer is not over yet; however, my attention is shifting towards the fall season for further developing my pickleball business opportunities and capitalizing on the surge in sports travel experiences. Looking ahead to the coming months, listed below are early events I have on my radar.

Craig Johnson
Aug 152 min read
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Snowboarding Growth Similarities
My new passion for pickleball often sparks comparisons to when I experienced the rise of snowboarding back in 1998.

Craig Johnson
Mar 112 min read
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Spectating Plus Playing At PPA Tour Events
Nothing compares to the excitement of competition and the joy of learning. A fantastic way to combine these two is by attending a PPA Camp.

Craig Johnson
Jan 153 min read
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