To my Canadian sports business network: are you still treating pickleball as a local recreational trend? If so, you are missing the explosive sponsorship marketing wave about to cross the border. We have officially moved past the leisure perception stage. Pro pickleball is scaling into a highly structured sports entertainment ecosystem. Simply watch the PPA Tour's recent PARTNERS docuseries for a glimpse into the massive international vision guiding this movement. The corpora

I’m loving my current journey as I dive deeper into the growth of pickleball across North America. Whether I'm navigating complex new sales channels on the retail distribution side or embedding myself directly into pro event operations, one thing is always clear no matter the sport: you cannot help support future growth if you are not near the action (or in this case, the courts!).

For a large part of the last year and a half, a documentary series team from Shutterstock Studios trailed the players and the Professional Pickleball Association tour, capturing both on-the-court and behind-the-scenes footage and interviews of players, executives, journalists, and other persons in the orbit of professional pickleball.

I certainly missed being at RacquetX in Fort Lauderdale last week. After a successful experience attending last year — from great networking to connecting with industry influencers — I was really looking forward to returning. However, at the last minute, I made the "executive decision" to stay focused on current momentum: remaining on the ground at PPA Tour stops whenever possible. So, instead of a convention centre, my next "remote office" will be at the Black Desert Resort

The theme for 2025 was Market Research . I spent the year traveling to major events, analyzing facility models, and studying how fans engage with the fastest-growing sport on the planet. As we turn the page to 2026, my mission is shifting: I am moving from observation to activation. Here is a look at the main pillars driving my professional work this first quarter: 🎾 Pillar 1: Distribution & The "Three Stripes" (The District) Adidas returns stronger with the new AdiPower Pad

The Jenius Bank Pickleball World Championships are a full-blown sports festival. As a volunteer, I get to see the operational flow firsthand. If you're making a trip to Brookhaven Country Club this week, thinking about attending future PPA Tour or MLP event or for those early planning to attend this event next year, here is my Spectator's Guide to navigating the venue and catching the best action.

Toronto 🇨🇦 ✈️ Chicago ✈️ Dallas 🇺🇸 My journey to the Jenius Bank Pickleball World Championships is set to begin. This trip isn't just about professional development; it’s a perfect example of modern sports tourism: blending volunteer access with the excitement of a new city and attending for the first time a new sporting festival. The event grounds at the Brookhaven Country Club in Dallas, Texas As I previously wrote, Why Volunteering Still Wins , these roles offer unpar

Students often ask me how to build a career in sports. While working for a professional sports team or aiming to become a sports agent like Jerry Maguire sounds amazing, it undoubtedly demands commitment and a willingness to start at the bottom. Looking back at my early experiences, I was incredibly lucky to collaborate on a school project with sports marketing idol Brian Cooper. Brian is a major influence in the sports business industry, recognized as one of Canada's Top 25

The summer is not over yet; however, my attention is shifting towards the fall season for further developing my pickleball business opportunities and capitalizing on the surge in sports travel experiences. Looking ahead to the coming months, listed below are early events I have on my radar.

My new passion for pickleball often sparks comparisons to when I experienced the rise of snowboarding back in 1998.

Nothing compares to the excitement of competition and the joy of learning. A fantastic way to combine these two is by attending a PPA Camp.