The theme for 2025 was Market Research . I spent the year traveling to major events, analyzing facility models, and studying how fans engage with the fastest-growing sport on the planet. As we turn the page to 2026, my mission is shifting: I am moving from observation to activation. Here is a look at the main pillars driving my professional work this first quarter: 🎾 Pillar 1: Distribution & The "Three Stripes" (The District) Adidas returns stronger with the new AdiPower Pad

What a year for me with sports travel and experiences! My goal for 2025 was twofold: to capture amazing moments as my son finished high school, and to keep fueling a new passion, continuing my deep dive into pickleball. With that and in the theme of the many "best of..."  lists that come out at this time of year, here are my top five adventures that stood out for a variety of reasons. #5: MLP in Grand Rapids, Michigan 🚙 The Trip:  My road trip to experience a live Major Leag

I've officially committed to 3 days of learning and networking later this month in Miami! Here's a snapshot of the sessions I'm targeting...