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The Ultimate 'Travel The World' Career Plan? Next Stop, Utah
I certainly missed being at RacquetX in Fort Lauderdale last week. After a successful experience attending last year — from great networking to connecting with industry influencers — I was really looking forward to returning. However, at the last minute, I made the "executive decision" to stay focused on current momentum: remaining on the ground at PPA Tour stops whenever possible. So, instead of a convention centre, my next "remote office" will be at the Black Desert Resor

Craig Johnson
Mar 172 min read


Three Stripes & PPA Tour Stops: My Roadmap for the 2026 Season
The theme for 2025 was Market Research . I spent the year traveling to major events, analyzing facility models, and studying how fans engage with the fastest-growing sport on the planet. As we turn the page to 2026, my mission is shifting: I am moving from observation to activation. Here is a look at the main pillars driving my professional work this first quarter: 🎾 Pillar 1: Distribution & The "Three Stripes" (The District) Adidas returns stronger with the new AdiPower Pad

Craig Johnson
Jan 102 min read


My Top 5 Sports Trips of 2025
What a year for me with sports travel and experiences! My goal for 2025 was twofold: to capture amazing moments as my son finished high school, and to keep fueling a new passion, continuing my deep dive into pickleball. With that and in the theme of the many "best of..." lists that come out at this time of year, here are my top five adventures that stood out for a variety of reasons. #5: MLP in Grand Rapids, Michigan 🚙 The Trip: My road trip to experience a live Major Leag

Craig Johnson
Dec 16, 20253 min read


See You In Miami At RacquetX
I've officially committed to 3 days of learning and networking later this month in Miami! Here's a snapshot of the sessions I'm targeting...

Craig Johnson
Mar 11, 20252 min read
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