The theme for 2025 was Market Research . I spent the year traveling to major events, analyzing facility models, and studying how fans engage with the fastest-growing sport on the planet. As we turn the page to 2026, my mission is shifting: I am moving from observation to activation. Here is a look at the main pillars driving my professional work this first quarter: 🎾 Pillar 1: Distribution & The "Three Stripes" (The District) Adidas returns stronger with the new AdiPower Pad

Students often ask me how to build a career in sports. While working for a professional sports team or aiming to become a sports agent like Jerry Maguire sounds amazing, it undoubtedly demands commitment and a willingness to start at the bottom. Looking back at my early experiences, I was incredibly lucky to collaborate on a school project with sports marketing idol  Brian Cooper . Brian is a major influence in the sports business industry, recognized as one of Canada's Top

Charles Barkley captured the stereotype perfectly: “The problem with pickleball is I don’t like playing with old people.” That one line sums up the perception challenge facing brands, agencies and the sport itself. If they want pickleball to grow beyond a fad and become a legitimate, competitive, multi-generational platform, they’ll need to do more than sell paddles. They’ll need to sell legitimacy.

It feels like just yesterday that I was a new sports parent searching for easy-to-use tech tools to maximize my kids' sports seasons or testing out the best iPhone Apps to help manage everything from communicating with the coach, game scheduling, practice attendance, team snacks or coordinating carpools with my kids' teammates. Now, I find myself still handling many of these tasks (except for the practice snacks or car pooling), but with a focus on organizing my own picklebal

After an excellent week at RacquetX, I started to think about my top three conferences that I would recommend to attend if you can...

I've officially committed to 3 days of learning and networking later this month in Miami! Here's a snapshot of the sessions I'm targeting...