Charles Barkley captured the stereotype perfectly: “The problem with pickleball is I don’t like playing with old people.” That one line sums up the perception challenge facing brands, agencies and the sport itself. If they want pickleball to grow beyond a fad and become a legitimate, competitive, multi-generational platform, they’ll need to do more than sell paddles. They’ll need to sell legitimacy.

It feels like just yesterday that I was a new sports parent searching for easy-to-use tech tools to maximize my kids' sports seasons or...

After an excellent week at RacquetX, I started to think about my top three conferences that I would recommend to attend if you can...

I've officially committed to 3 days of learning and networking later this month in Miami! Here's a snapshot of the sessions I'm targeting...